![]() | July 29, 2007 | Shows | Recipe Calendar | Archives |
![]() ![]() Interrupted what I was reading to read The Culture Code by Clotaire Rapaille, a psychiatrist turned marketing analyst who advises corporations how to design and sell things based on their cultural archetypes, their codes. A terrific one day read. In America the code for Jeep Wrangler is Horse, whereas in Germany its code is Liberator. The codes he defines for love, sex, food, car, America, France are often not what you would expect. His principle, The Reptilian Always Wins, refers to the limbic brain vs the neocortex; John Kerry, "Mr. Cortex", never had a chance. How come it takes a French guy like this one or Tocqueville or Levy to show us who we are? I'll probably not read Annie Dillard's new book because I don't read much fiction, but in this article in the New York Times yesterday, the reviewer mentions that Pilgrim At Tinker Creek was reviewed by Eudora Welty in 1973. I went looking for it in the NYT archives. I guess documents weren't electronic then, but I found this messy scan of the review as a pdf. The kayaks have been on the move. To nearby Carlton Pond at sunset on Thursday (with a brief stop at Jennifer's to meet goats) and to Cobosseeconte for a party at Jeri's house on Saturday. We would have paddled to the Nees house last night, but it was blowing. Alex and new fiance Tanya were in for a brief visit. |